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High Priced Prodocts Versus Low Priced Products

beauty skin care drugstore Lancome

I have been a Beauty Therapist for almost twenty years. A big part of my job was sales and convincing women to buy what ever products my company was selling. Now usually when you go in for a facial treatment, the products sold by the salon are usually expensive with some costing way more then others.

When questioned about their home care most women admit to using drugstore brands and want to know why they should pay Five Hundred and Eighty dollars for a fifty ml size cream, when they can go to the drugstore and buy a 50 ml cream for less then fifty dollars.

Unfortunately those of us who are not earning high paychecks must make due with drugstore brands, but there are some who are in a high income group who refuse to pay the high price of beauty, and there are others not earning a high income but willing save up to buy the best products.

That brings us back to the question ‘Is there a difference between high priced skin care products and drugstore brands?’, even though both spend large amounts of money on advertising. The answer to that is yes. First of all, before a skin care product is produced, there is a lot of research and development that goes into the making of the product, therefore the cost is included into the new product. Secondly, higher priced products contain a higher percentage of the active ingredients then the drugstore brands, therefore the higher priced products will be more effective and the results will be seen faster. Thirdly, the packaging for higher priced products is usually more expensive. After all most women do not want to fork out Five Hundred dollars or more for a product that is in a cheap package. Working for a company which developed, produced and marketed their own range of products I found that our sales girls had a hard time selling. The products were fairly decent to use, some were even excellent. This was a small family business who sold their products over seas to other spas, in other countries with excellent sales. So why was it so difficult to sell the products’ locally? Feed back from local consumers was, packaging. Our customers where more willing to buy from higher end counters and pay more money because of the packaging.

Does that mean drugstore products are bad? No, because the active ingredient percentage is less and the packaging is cheaper, that is why they can sell at a lower price, which does not make it ineffective. The results you expect just takes longer to achieve. There are a lot of high end companies that put out drugstore brands with one example being Lancome. Lancome owns L’Oreal, which puts out drugstore products. Not only do they have a wide range of skincare and are continuously developing new and improved formulas, they also have their hair care line, all of which have the benefit of Lancome’s research and development behind it. There are many higher end companies out there that also produce lower priced products, so ultimately at the end of the day you get what you pay for.
Published: 2008-11-10
Author: Teresa Anne Ng

About the author or the publisher
I am a 50 year old Canadian woman and have been living in Malaysia for the past 26 years. I have 5 children ranging in age from 32 to 14. Two of my children are teenagers and I spend my time trying to maintain sanity. I have been widowed for 10 years.

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