Your source of Free Articles Your source of Free Reprint Articles and Content! Login
  HOME       SUBMIT AN ARTICLE       BENEFITS       TERMS AND CONDITIONS       TOP WRITERS  

Find an Article:   
ArticlesGratuits.com, your source of Free Articles about: Marketing
 

If You Are Going to Spend the Money on Full Color Postcards - Reap the Benefits

postcard printing, full color postcards, postcard

By: Mike Ryan
President- Cactus Mailing Company

Color is what makes your postcard standout in a stack of mail. It's also what makes color postcards such an effective direct mail piece. Let's face it- a typical mailbox contains several pieces of advertising mail everyday. If you don't takes steps to make your postcard standout, grab the recipient's attention, and be one of the first pieces read- your response rates will suffer. It's as simple as that. The typical approach is to select a colorful image that is relevant to the product/service being offered or that relates into the content of the postcard.

What do you do if you can't find a colorful image that relates to your content?

Stick with the color and forget the relevancy. I've received many postcards that have had pictures of something that resembled the pattern on some of the 10 year old ties I have in my closet, but because it was colorful - it stood out and grabbed my attention. All kidding aside, I've seen successful postcard campaigns where a relevant colorful image couldn't be found so the postcard designer utilized random shapes and vibrant colors - it worked.

The back side of the postcard is a different story. The back of the postcard is side that contains the majority of the content. This content needs to convince the reader to take action and respond to your offer. Too much color on this side can distract the reader causing him to skip around and not read your marketing method in the most effective / persuasive sequence. Additionally, too much color can result in poor contrast between the colors and the text. If the test is difficult to read most people will just skim through it and as a result won't get the full effect of you marketing message. The best way to use color on the back side of a postcard is to use it to make the key element of your marketing message stand-out.
Published: 2006-04-01
Author: Mike Ryan

About the author or the publisher
ArticlesGratuits.com is your source of Free articles and content for your website, newletters, e-book, e-zine, blogs...

ArticlesGratuits.com is also the best place for writers and companies to submit their articles, get free publicity, become known as an expert in your field, boost your traffic on your website, sell your articles and more.

www.en.articlesgratuits.com

Source: www.postcardmailings.com



Most popular articles from Marketing category
Buy this article  
Full Rights: Not available
Free    


Article Categories
Arts and Entertainment Automotive Business   Advertising   Affiliate   Business (General)   Business Ethics   Business Etiquette   Careers   Communication   Customer Service   Economy   Entrepreneurial   Home Based   Jobs/Employment   Management   Marketing   MLM   Money Making Ideas   Networking   Online Business   Public Relations   Real Estate   Sales Communication Computer and Internet Finance Health and Fitness Home and Family Legal News and Society Pets and Animals Recreation and Sports Science Self Improvement Travel

135aa
 

Home | Submit an article | Benefits | Terms and Conditions | Top Writers | Contact-Us| Login

Copyright ArticlesGratuits.com - Free Reprint Articles
www.your-website.ca - www.creation-site-internet.ca