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Indian Poultry Industry

India is amongst the prominent food producing countries across the globe.

India is amongst the prominent food producing countries across the globe. The country offers immense opportunities for the exporters as well as investors in the food sector. “The consumption of non vegetarian material in Indian food is dominated by use of fish at 50% followed by bovine at 30%, Mutton shares about 8%, while pork and poultry share 6% each", says a survey report by Food and Agriculture Organization.

The lifestyle of Indian middle class is seeing a sudden transformation. As a result of which more and more people prefer to go for ready-to-eat food. It’s assumed that the success or failure of the processed food market in India relies on the middle class, as out of the total one billion Indian population approximately 350-370 million people belong to middle class itself. As per a recent market research report published by RNCOS titled “Vision For Indian Poultry Industry: Current Scenario & Future Prospects" the poultry sector in India offers great financial stability and growth prospects. The report reveals, “At present the poultry industry invests around Rs. 65 billion and accounts for a turnover of around Rs. 95 billion at the retail level. It produced about 50 billion eggs and 450 million broilers i.e. 3% of the total GNP and 10% of the total GNP attributable to livestock products."

Experts also suggest that India, with an annual egg production being 1.61 million tones, is at fifth position in the world ranking. The report also reveals that there has been a continuous & significant growth in the Indian poultry industry. As per the report, India has been supplying egg powder, frozen egg yolk and albumin powder to Japan, Europe and other countries. Maldives and Oman are the most prominent markets for poultry products. The market research report provides the latest information on the volume of poultry products being exported by India. It also discusses the obstacles that are coming in the way of the growth of Indian poultry industry.

The experts have conducted an in-depth SWOT analysis that reveals the reasons of why, in spite of the ever-increasing demand in adjoining and distant countries, the growth rate of Indian poultry products is comparatively slower. As per the report, the campaigns raised by the industrialists, at retail as well as institutional levels, to promote the fresh frozen chicken are believed to play a major role in the growth in the Indian food industry. Besides this, the growth of the industry ensures to minimize the farmer to consumer price gap, so that the poultry products reach the customers at a comparatively lesser price.
Published: 2006-08-20
Author: Nupur ghai

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