The average Internet consumer is already dealing with day-to-day stress before even logging on, and their patience is already strained before they start surfing. When it comes to buying online, people do so because it’s easy, it’s quick, and it’s comfortable.
The average person buys online chiefly because it’s easy to do so. If grocery shopping could be done online, thousands of people would stop leaving the house altogether. There are more and more options open to those who want to buy online, and the process is only getting easier and more common all the time. People are making good money through their web sites. So, how do you get the average Internet consumer to buy from you?
Search engines give high rankings to sites with lots of links, so include as many as possible (this will also help with navigation if you use plenty of “internal” links). Lots of links will attract visitors, who would rather point-and-click than to do a whole lot of searching and scrolling. The Internet customer does not want to spend a whole lot of time looking for what they want. They don’t want to take any extra effort, so simplicity is key and simple navigation is important. A search feature that will bring up pictures is a great thing to have if you want to seriously sell your products. Pictures along with the price and a simple description should all be displayed to buyers. They want to know in a glance if they want that item. Make sure that glance is as nice to look at, as easy to read, and as informative as possible. Display what they’re looking for in a simple, straightforward fashion.
The easier it is for your Internet visitors to shop on your site, the higher the chances that they will come back. Make their experience easy and simply navigated, display bold text and bright images, and you’ll have repeat visitors. Include a one-click buying option right next to the price. The point of having a site that sells is selling, and your one-click buy option (displayed with every single product) is the way to make that happen. Simplicity is the key to selling your products online, and it will give customers a good feeling about your web site.