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Write a Memo to Introduce your Product or Service in any Country.

southwest airlines, Pakistan's need of airlines, travelers, travel

Q. Write a memo to introduce your product or service in any country. Describe the advantages and disadvantages you may receive by taking this step.

TO: The Organization Managers
FROM: Market Research Assistant
DATE: February 17, 2008
SUBJECT: Introduction of an Airline in Pakistan.

As I observe Southwest airline is one of the major airlines operating these days. Starting from the scratch Rollin King and Herb Kelleher joined hands to build an airline company which would be a totally different from then airlines. The company was started with one simple thing in mind which was to get the customers to their desired places on time and at the lowest possible fare. The company had one vision in mind i.e. to provide customers with suitable and affordable ticket prices with satisfactory air travel. The firm’s existing vision statement is to provide the customers with fairly less fares and thus give an opportunity to all common people to travel by air. The main aim of the Southwest airlines is to maximize its returns and to increase the profit by a large margin. Southwest airlines believe in the security of each and every employee working in their firm and thus they provide the employee with a safe environment to work. The overall objective of the airlines is to provide people with safe and sound journey with fairly less fares so that the ordinary people can afford traveling by air.

My view is to introduce “The Southwest Airlines” in Pakistan. Pakistan lacks the transportation facilities. It has a few airlines which are not enough to fulfill the need of such a high population. There is less competition in the airline industry of Pakistan. This results in fairly higher ticket prices charged by the airlines. Pakistan International Airlines (PIA) is a government based company. It is considered as the best airlines of Pakistan and most of the people try to travel through this airline. In the peak timings of vacations, it becomes impossible to get a seat on time. On the other hand, the services and prices of PIA are not up to the mark. The delay of flights and the ticket prices often irritate the travelers, yet they have to use the same service because they have no other better alternative. So, there’s a need of introducing a new and well-organized airlines in Pakistan.

I have collected some more information about the judicial and political condition of Pakistan. According to my study, Pakistan is a partially-democratic country. People are allowed to live their lives according to their will and desire. No one interferes in other person’s religion, custom, traditions and values. There is a Law Department in service under the management and control of the Law and Justice Division in all four provinces of Pakistan. The Law and Justice Division is normally called upon, from time to time, to affectionate advice on a variety of fundamental and controversial constitutional and legal subjects. The legal system is founded on English common law and Islamic law. The previous is more prominent in commercial law while the other one is more influential in personal status (and, more newly, criminal and tax law to some degree). In recent years, Pakistan is facing a lot of problems which therefore is leading to political and legal instability.

Government of Pakistan takes all necessary steps to ensure free and fair elections. These necessary steps help to achieve the mark of free elections in Pakistan. People in Pakistan have the right to choose their leader. This is a natural phenomena that people always go for the thing/service or person who is in their best interest. In the same way “The Southwest Airlines” has a great opportunity to make rapid developments in the airline industry of Pakistan as people will choose the best airlines for their convenience.

The government of Pakistan plays a role in the betterment of the economy. There are several companies which are run by the government. PIA is an example of government controlled company. On the other hand, to improve the economy the government is providing support to companies to participate in the private sector. This gives an opportunity to Southwest Airlines to come forward and take part in the betterment of the airline industry.

The judiciary system in Pakistan is efficient to certain extent because of the political instabilities and pressure enforced on the judiciary by the government. This further has a negative impact on the judiciary which causes the system to have biased views. However both the judicial and political policymakers keep in view the significance of progress of business and commerce. They make such laws and orders which encourage the private sector companies to invest in the development of business and trade in Pakistan. Southwest Airlines have a prospective future if introduced in Pakistan. Because of its low fares and comparatively good service it will not only be appreciated but will also be able to provide the low income groups with the opportunity to travel by air. The overall situation of Pakistan favors the introduction of the services provided by the Southwest Airlines.

Gittell, Jody Hoffer. The Southwest Airlines Way Using the Power of Relationships to Achieve High Performance. New York: McGraw-Hill, 2003.

Campbell, Robert Dale. Pakistan Emerging Democracy. Princeton, N.J.: Van Nostrand, 1963.
Published: 2008-02-25
Author: Mehreen Rauf Khan

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